Right now the ICO business is one of the most challenging fields that you can be working in. One of the biggest challenges is to create a coin that has a utility and a use case for as much people as possible. If you can develop a project like this, you are one of the better coins out there — but there is one big problem coming with this as well: If you have a non-limited supply of the coins that you are throwing on the market, it will make your coin worthless and your project will most likely be meaningless.